Three Benefits of Choosing a South Korean Domain Name
If you want
your business to target the locals of South Korea, it's a good idea to register
a South Korean domain name. You can recognize a South Korean domain name
because it ends with the extension ".kr." Depending on the type of
site, you may see South Korean domain names with the extension
".pe.kr," which represents a personal website made by an individual,
or ".co.kr," which represents a commercial website. As of September
2006, businesses can register domain names ending in the top-level extension,
".kr," with nothing preceding the extension. Choosing a South Korean
domain name offers three distinct benefits over more common domain extensions,
such as ".com" or ".net."
1. Builds Trust and Helps You Reach a Specific Market
When residents of South Korea see a website with the .kr domain extension, it helps build an instant level of trust and credibility. In order to register a domain name in South Korea your business must have a physical presence in the country, or you need to go through an agent who is located in the country. The price for registering a South Korean domain name is often higher than many other domain extensions, which shows people that you are a serious business that doesn't cut corners.
2. Propels Your Site Toward the Top of South Korean Search Engines
Search engines like Google have subsections dedicated to specific countries. This helps deliver location-specific content to consumers. For example, someone searching for "movies" in France is likely interested in information on French films, therefore, Google generally gives preference to sites that end in a French domain extension. This same concept applies to sites with a South Korean domain extension. If your business uses a South Korean domain extension, your website is more likely to be displayed at the top of the search engine results, which means you'll receive more visitors. A study from the online advertising network Chitika shows the massive power of ranking higher in Google's organic search results. The study found that the website ranked number one for a search query received approximately 32.5 percent of the total traffic, while the 2nd ranked site received 17.6 percent of the traffic. Anything you can do to improve your organic search ranking may help deliver a huge boost in traffic for your website.
3. More Name Choices Available
Having a domain name that matches the name of your company, or at least closely resembles the name of your company is very important. If your company URL is unrelated to your company's name, people are likely to be confused and may even forget the name of your website. Many businesses choose a domain name and register the ".com," ".net," and the ".org" extensions to prevent other people from purchasing their domain name with a different URL. However, most businesses don't purchase a domain name with the ".kr" extension, leaving you with a vast array of domain name choices.
In business it's important to find small edges that give your company advantages. Registering a South Korean domain name is something that many businesses don't consider, and it's an easy decision that may increase your company's profitability. Not only do you have more domain name options available, but you instantly build credibility with your target market and you may notice better search engine results without having to spend time and money on search engine optimization.
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